Zerxes was a branding project where all the students were given the same company name, but the company had four different products that it could produce. My group's version of the company specialized in medical technology. We had to create a subsidiary logo design for the given name "JumpStart", a company that focused on defibrillators. Below is the collateral created for the main company Zerxes, and the flyer for the JumpStart product.
The PDF on the side is the Zerxes Graphic Standards Guide.